Young demos are not forsaking brick and mortar

By on Nov, 6 2014 with Comments 0

Shopping / Christmas / HolidayMillennials grew up with technology in a way Boomers did not and are completely comfortable with doing their shopping online. Nonetheless, according to a new survey, it will be more than possible to find them out and about this holiday shopping season.

The study even suggests calling them “Mallennials” – because the local shopping mall will be an excellent place for anthropologists to go to spot them in the wild.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.