WW1, CBS Radio OK Multi-Year Renewal

By on Sep, 20 2016 with Comments 0

The longtime love between CBS Radio and Westwood One has been affirmed.

A multi-year renewal of their existing multiplatform content and distribution agreement has been approved by the CBS Inc. division and the programming syndicator owned by Cumulus Media.

This deal marks an extension to a relationship between CBS Radio and Westwood One that spans more than two decades, and two incarnations of Westwood One.

The current WW1 was purchased from CBS by a private equity firm and sold to Dial Global in 2011. It was then renamed “Dial Global,” but returned to Westwood One in September 2013 upon its takeover by Cumulus. That deal saw the former Cumulus Media Network merge with the reconstituted WW1.

Under the terms of this agreement, Westwood One will continue to distribute “CBS Sports Radio,” a 24/7 Sports Talk network featuring such hosts as Jim Rome and Scott Ferrall, among others. It will also distribute the 24/7 “CBS Radio News,” and The Daly Download with Carson Daly, a countdown show heard on 108 stations.

“Westwood One has been a great partner to us for many years, helping us expand the reach and audience of our sports, news and entertainment content and deliver unprecedented value to advertisers,” said CBS Radio President André Fernandez said. “We are proud that our informative and entertaining shows have been so well received and will continue to be accessible to millions of fans.”

Suzanne Grimes, President of Westwood One and EVP/Corporate Marketing for Cumulus Media, added. “Their leading stations and high quality programming bring enormous value to our listeners and our advertising partners. We look forward to representing these world-class products for years to come.”

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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