In a move designed “to improve both the news product and product efficiencies,” the master control for Sinclair Broadcast Group‘s NBC affiliate in Toledo, Ohio — WNWO-24 — will soon be handled by staff at the company’s CBS affiliate in South Bend, Ind. — WSBT-22.
Specifically, WSBT will take over master control for WNWO by which content is readied for broadcast and commercials are inserted.
WSBT will also handle all of the technical aspects of WNWO’s newscasts, although all of the local news content will continue to be covered by local reporters and will be produced in Toledo.
The shift is expected to take place during Q1 2017.
WNWO airs local news in morning drive, prior to the TODAY show, and in evenings and late nights.
Sinclair VP/News Scott Livingston explained, “Sinclair’s investments in technology have made it possible for newscasts to be produced in a more efficient fashion, and allow us to continue to provide local news to the community which in the past would not have been possible. WNWO appreciates the community support during the past 50 years and will remain a strong voice in Toledo and committed to our local communities.”