WHYY-TV returns to ProTrack

By on Apr, 29 2014 with Comments 0

MyersMyers, developer in broadcast management software, announced that WHYY-TV Philadelphia will be returning to the Myers ProTrack Broadcast Management system to manage its television broadcast ops. WHYY is Philadelphia’s leading public media provider, serving southeastern Pennsylvania, southern New Jersey and all of Delaware for nearly 60 years. WHYY’s award-winning staff continues to set the bar high in all areas, including television, radio and online, providing meaningful and relevant content to a three-state region.  WHYY chose to reacquire ProTrack, knowing that Myers would be able to manage its current and future content distribution workflows in an effective and cost-efficient manner.

ProTrack will provide WHYY with the media management infrastructure needed to organize cross-department workflows, while simultaneously enhancing their multichannel scheduling, sales, and trafficking responsibilities. Ancillary services such as a web schedule plug-in and an automated cloud-based data backup and restore service are also being provided. Additionally, ProTrack’s advanced systems integration capabilities will enable WHYY to seamlessly partner with Centralcast LLC, a Joint Master Control facility located in Syracuse to centralize the acquisition, distribution, and storage of their content with like media facilities around the country.  Overall, the partnership with Myers and Centralcast LLC represents a significant year-over-year cost savings to WHYY.

“Having the ability to track the lifecycle of all of our assets from acquisition, to sales, through program management, etc… infuses a grander level of reliability and functionality into our operation that will positively impact our continued business growth moving forward,” said Bill Weber, VP & CTO, WHYY. “We value the metadata management and systems integration expertise that the Myers’ team provides and we look forward to a mutually successful partnership with them into the future.”

“We are absolutely thrilled to be supporting WHYY again.  There is no better win than a returning client as it validates our continuous product and service evolutions.  Once we complete the data migration from their legacy system, WHYY will immediately benefit from ProTrack’s advanced workflows and systems integration capabilities.” commented Crist Myers, CEO and president. “It’s all about improving efficiency and ultimately the bottom line for our clients and we’re looking forward to doing exactly that for WHYY!”

 

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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