Why No RAB Numbers Means More Advocacy, Industry Support

By on Aug, 9 2016 with Comments 0

Erica FarberThe Radio Advertising Bureau has followed through on its long-planned cessation of its total radio industry revenue reports. The move comes following a scale-back of quarterly reports to twice-yearly reports illustrating the financial health of radio’s AM, FM and digital sales. Here’s what RAB CEO Erica Farber told RBR+TVBR.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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