Why Isn’t My News Operation #1?
by Michael DeLier
In this commentary, Michael DeLier, president of management consulting firm The DeLier Group says executives should be bold and take chances with their television newscasts. Reach him at: firstname.lastname@example.org.
I’ll bet I know the answer and I’m betting you don’t. If you knew, it would be so.
Have your attention? If so, read on.
I’ll also bet you that you pay for a news consultant, and pay handsomely. You probably pay for additional research and possibly focus groups as well.