Why Isn’t My News Operation #1?

By on Apr, 1 2016 with Comments 0

Mike-DeLier

by Michael DeLier

In this commentary, Michael DeLier, president of management consulting firm The DeLier Group says executives should be bold and take chances with their television newscasts. Reach him at: mdelier@thedeliergroup.com.

I’ll bet I know the answer and I’m betting you don’t. If you knew, it would be so.

Have your attention? If so, read on.

I’ll also bet you that you pay for a news consultant, and pay handsomely. You probably pay for additional research and possibly focus groups as well.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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