Why is Sinclair Comfortable With Political Ad Pacing?

By on May, 5 2016 with Comments 0

SBG / Sinclair Broadcast Group

Coming off a successful NAB Show, Sinclair Broadcast Group EVP/COO David Amy says the company plans to launch its programmatic initiatives in the fourth quarter in partnership with other broadcasters and advertising agencies. Investments leading up to the current political season are beginning to pay off, said Amy in his quarterly earnings call with analysts.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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