Why is Moonves Bullish on Ad Market?

By on Mar, 8 2016 with Comments 0

Leslie-MoonvesThe advertising environment remains strong and the upfront should reflect big increases in both Cost Per Thousand and volume.

That’s according to CBS Corporation CEO Les Moonves.

He says he hasn’t seen advertising “this strong in many, many years,” noting that sales in the third and fourth quarters of 2015 and the current quarter are “unbelievably” strong.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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