Why 2016 is ‘Pivotal’ for Nielsen TV Measurement

By on Jun, 9 2016 with Comments 0

Nielsen1TV remains a mainstay as the primary screen for viewing long-form video content. However, connected devices, spurred by streaming video, have seen a nearly 20% year-over-year increase in digital video growth among U.S. adults. Nielsen executives speaking at an investor conference this week discussed how the company is handling increasing fragmentation of the TV audience with the Total Audience project.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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