Why 2016 is ‘Pivotal’ for Nielsen TV Measurement

0

Nielsen1TV remains a mainstay as the primary screen for viewing long-form video content. However, connected devices, spurred by streaming video, have seen a nearly 20% year-over-year increase in digital video growth among U.S. adults. Nielsen executives speaking at an investor conference this week discussed how the company is handling increasing fragmentation of the TV audience with the Total Audience project.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)