By Clark Smidt, Broadcast Connector
Audience research consultant Clark Smidt of Broadcast Connector (www.broadcastideas.com) reviews Nielsen Audio markets, formats and clusters.
With plenty of channels and new technology; the station’s mission is proper use to enhance content. He notes there are plenty of shake-ups and re-orgs for the new season and asks: When are millennial media buyers going to wake up to Boomer Dollars and 45+ demos?
