Behind The Industry Pushback on Nielsen Digital Ratings

By on Mar, 24 2016 with Comments 0

Nielsen1We’ll know more about how Nielsen’s new Digital Audio Ratings work during the upcoming two-month demo period.

That’s the upshot of what experts tell RBR+TVBR in interviews when asked what they think of the promise of over-the-air and e-measurement in one report.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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