Yes, I did mean apples, not Apple. More on that in a minute…When you stop to think about what has caused many advertisers to shift a growing percentage of their media budgets to more targetable media, such as search marketing (Google mainly), social media (Facebook mainly), online display, video, retargeting and the rest, you can understand the reason. Who, after all, wouldn’t want to target their media to those who express (sometimes knowingly, sometimes unknowingly) their interest in a subject related to what the advertiser wants to sell?
Please Login to view this premium content. (Not a member? Join Today!)
Yes, I did mean apples, not Apple. More on that in a minute…When you stop to think about what has caused many advertisers to shift a growing percentage of their media budgets to more targetable media, such as search marketing (Google mainly), social media (Facebook mainly), online display, video, retargeting and the rest, you can understand the reason. Who, after all, wouldn’t want to target their media to those who express (sometimes knowingly, sometimes unknowingly) their interest in a subject related to what the advertiser wants to sell? 
