What Number Isn’t SiriusXM Hyping?

By on Feb, 3 2016 with Comments 0

Jim MeyerWhile SiriusXM officials were painting a rosy picture about their subscriber numbers and earnings, one thing struck us as something that might impact their future business.

Like many media outlets, SiriusXM depends on converting those who get their service on a free trial basis to eventually pay.

Some of the free trials are pretty long, depending on the automaker, from six months to a year for a new car and the satcaster also offers free trials in used cars that already have a satellite tuner in the dash.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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