What is Radio’s Auto Ad Spend Silver Lining?

By on Aug, 1 2016 with Comments 0

BorrellAutomotiveWe told you U.S. auto dealers are consolidating and so is their advertising spend on media. But taking a deeper dive into a new study, we find that of all the traditional media projected to experience cuts to their ad budgets from auto dealers, radio is likely to fare the best — for a while. Here’s why. 

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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