What Does Nielsen Say?

By on Jul, 22 2016 with Comments 0

NielsenNielsen is taking the high road in its response to the news that five radio groups are working with Shazam on an as-yet unnamed method of audio measurement. The audience measurement firm says it welcomes new approaches.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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