What Better Data Means for Political Ad Sales

By on Apr, 6 2016 with Comments 0

Tony-HereauRadio stations of all kinds can sell more ads to political campaigns and candidates if they have the right, targeted information.

In an interview, Nielsen agrees with experts who say radio doesn’t get its fair share of political ad dollars and suggests ways to combat that.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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