CBS is First in Viewers (for the 10th Consecutive Week), Adults 18-49 and Adults 25-54. Surging “Big Brother” Lands in the Top 10 for All Three Editions in Key Demos. Wednesday’s “Big Brother” Posts Its Highest Adult 18-34 Rating since Sept. 2007. Sunday’s Edition Notches Largest Audience and Highest Adult 18-49 Rating for a Sunday “Big Brother” since April 2008.
CBS placed first in viewers for the 10th consecutive week, first in adults 18-49 and first in adults 25-54 led by all three editions of BIG BROTHER, rebroadcasts of the Network’s scripted series and pre-season football, according to Nielsen live plus same day ratings for the week ending Aug. 29, week 49 of the 2009-2010 television year.
CBS had 9 of the top 10 scripted series for the fifth consecutive week: NCIS; TWO AND A HALF MEN; THE BIG BANG THEORY; NCIS: LOS ANGELES; THE MENTALIST; CRIMINAL MINDS; CSI: MIAMI; CSI: NY and CSI: CRIME SCENE INVESTIGATION.
BIG BROTHER WEDNESDAY, THURSDAY and SUNDAY all placed in the top 10 in adults 25-54 and adults 18-49.
For the week in viewers: CBS (6.62m), NBC (6.37m), FOX (5.06m) and ABC (4.30m). Summer-to-date among viewers, CBS (6.44m) leads ABC (5.74m), NBC (5.55m) and FOX (5.18m).
For the week in key demographics, CBS was first in adults 25-54 (2.3/07) and tied for first in adults 18-49 (1.8/06, with both NBC and FOX).
For the week in households: CBS (4.2/08), NBC (4.0/07), FOX (3.1/06) and ABC (2.7/05). Summer-to-date in households, CBS is first (4.2/08), ahead of ABC (3.6/07), NBC (3.5/06) and FOX (3.2/06).
CBS Weekly Highlights:
BIG BROTHER
BIG BROTHER WEDNESDAY was first in households (4.7/08), viewers (7.99m), adults 25-54 (3.2/10), adults 18-49 (2.8/09) and adults 18-34 (2.6/10). BIG BROTHER WEDNESDAY was the night’s top program in both adults 18-49 and adults 18-34. These were season highs for BIG BROTHER on any night in households, viewers, adults 18-49 and adults 18-34. This was the highest-rated broadcast of BIG BROTHER with adults 18-34 since Sept. 18, 2007, the highest-rated in adults 18-49 since Sept. 15, 2009, and most-watched telecast since Aug. 18, 2009. Versus the comparable broadcast last year (on Tuesday, Aug. 25, at 9:01 PM), BIG BROTHER WEDNESDAY was up +4% in households (from 4.5/07), +12% in adults 18-49 (from 2.5/07), +39% in adults 18-34 (from 1.8/06), even in adults 25-54 and added +710,000 viewers (from 7.28m, +10%).
BIG BROTHER THURSDAY was first in households (4.6/08), viewers (7.87m), adults 25-54 (3.2/10), adults 18-49 (2.7/10) and adults 18-34 (2.3/09). Compared to the same night last year, BIG BROTHER THURSDAY was up +5% in adults 18-34 (from 2.2/08), even in adults 18-49 and added +70,000 viewers (from 7.80m, +1%).
BIG BROTHER SUNDAY posted a 4.5/08 with 7.80m viewers, 3.3/09 in adults 25-54, 2.8/08 in adults 18-49 and 2.5/08 in adults 18-34. BIG BROTHER SUNDAY posted its best Sunday deliveries in both viewers and adults 18-49 since April 13, 2008 (BIG BROTHER 9 SUNDAY), and best Sunday adults 18-34 delivery since Aug. 20, 2006 (BIG BROTHER 7 SUNDAY). BIG BROTHER SUNDAY was up +6% in adults 25-54, +8% in adults 18-49 and +25% in adults 18-34.
Last week, BIG BROTHER on CBS.com attracted over 5.3 million page views, +24% more than the same week last summer. The average visitor spent 12.6 minutes per session, +44% greater than a year ago. In terms of video streaming, BIG BROTHER attracted over 762,000 full-episode views, +10% more than 2009. [Source: Web, CBS Interactive; Video, Omniture]
On Friday, NFL PRE-SEASON FOOTBALL (S) “San Diego Chargers at New Orleans Saints” was first from 8:00-11:00 PM in households, viewers, adults 25-54, adults 18-49, adults 18-34, men 25-54, men 18-49 and men 18-34. NFL PRE-SEASON FOOTBALL (S) (8:00-11:30 PM) scored a 3.7/07 in households with 5.94m viewers and a 2.8/10 in men 25-54, 2.3/09 in men 18-49, 1.7/08 in men 18-34, 2.2/07 in adults 25-54, 1.8/07 in adults 18-49 and 1.4/06 in adults 18-34.
On Saturday, NFL PRE-SEASON FOOTBALL (S) “Dallas Cowboys at Houston Texans” was first from 8:00-11:00 PM in households, viewers, adults 25-54, adults 18-49, adults 18-34, men 25-54, men 18-49 and men 18-34. NFL PRE-SEASON FOOTBALL (S) (8:00-11:00PM) scored a 3.9/08 in households with 6.44m viewers and a 3.3/11 in men 25-54, 2.7/10 in men 18-49, 2.1/09 in men 18-34, 2.5/09 in adults 25-54, 2.2/08 in adults 18-49 and 1.7/07 in adults 18-34.
Top CBS programs of the week: #5 NCIS (R) (an average of 9.19m viewers), #6 60 MINUTES (R) (8.74m), #7 TWO AND A HALF MEN (R) (8.39m), #8 THE BIG BANG THEORY (R) (8.36m), #9 BIG BROTHER 12 WEDNESDAY (7.99m), #11 BIG BROTHER 12 THURSDAY (7.87m), #12 BIG BROTHER 12 SUNDAY (7.80m), #13 NCIS: LOS ANGELES (R) (6.96m), #14 THE MENTALIST (R) (6.62m), #15 CRIMINAL MINDS (R) (6.47m), #16 NFL PRE-SEASON FOOTBALL “Dallas Cowboys at Houston Texans” (S) (6.44m), #18 CSI: MIAMI (R) (6.38m), #21 CSI: NY (R) (6.12m), #22 CSI: CRIME SCENE INVESTIGATION (R) (6.12m), #25 NFL PRE-SEASON FOOTBALL “San Diego Chargers at New Orleans Saints” (S) (5.94m) and #29 UNDERCOVER BOSS (R) (5.46m).
Prime averages are based on the following hours of rated broadcasts in Week #49:
CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 16 hours
NATIONAL NIELSEN SUMMARY – PRIMETIME
Week #49 of 2009-10 Television Year (ending: 08/29/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 4.2 8
NBC 4.0 7
ABC 2.7 5
FOX 3.1 6
VIEWERS
(000)
CBS 6,621
NBC 6,365
ABC 4,303
FOX 5,059
A25-54
Rtg Sh
CBS 2.3 7
NBC 2.2 6
ABC 1.6 5
FOX 2.0 6
A18-49
Rtg Sh
CBS 1.8 6
NBC 1.8 6
ABC 1.3 4
FOX 1.8 6
A18-34
Rtg Sh
CBS 1.3 5
NBC 1.5 5
ABC 1.0 4
FOX 1.6 6
NATIONAL NIELSEN SUMMARY – PRIMETIME
SUMMER-TO-DATE RATINGS REPORT (05/31/10-08/29/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 4.2 8
NBC 3.5 6
ABC 3.6 6
FOX 3.2 6
VIEWERS
(000)
CBS 6,444
NBC 5,545
ABC 5,739
FOX 5,176
A25-54
Rtg Sh
CBS 2.0 6
NBC 2.0 6
ABC 2.2 6
FOX 2.1 6
A18-49
Rtg Sh
CBS 1.4 5
NBC 1.6 5
ABC 1.8 6
FOX 1.9 6
A18-34
Rtg Sh
CBS 0.9 3
NBC 1.3 5
ABC 1.5 5
FOX 1.9 7
(source; CBS)
