Week 32: 'The Mentalist' takes top honor in scripted for CBS

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“The Mentalist” Tops All Programming on the Competition, except “Dancing with the Stars” and “American Idol”


“Survivor: Redemption Island” Posts Gains in Viewers and Adults 18-49

“Royal Wedding: Modern Majesty” Leads Friday among Adults 18-49

THE MENTALIST ranked as the #1 scripted program in viewers during a week of primarily rebroadcasts, according to Nielsen live plus same day ratings for the week ending May 1, week 32 of the 2010-2011 television season.

THE MENTALIST topped all programming on the competition, except “American Idol” and “Dancing with the Stars'” performance and results programs.  On Friday, ROYAL WEDDING: MODERN MAJESTY won its time period in key measures and was the night’s #1 program in adults 18-49.

For the week in viewers: CBS (8.43m), ABC (8.66m), FOX (8.07m) and NBC (5.85m).  Season-to-date, CBS (11.68m) is ahead of FOX (9.69m), ABC (8.36m) and NBC (7.12m).

For the week in key demographics, CBS averaged 2.6/07 in adults 25-54 and 1.9/05 in adults 18-49.  Season-to-date, CBS is first in adults 25-54 (3.9/10, tie with FOX) and second in adults 18-49 (2.9/08).

For the week in households: CBS (5.3/09), ABC (5.5/09), FOX (4.8/08) and NBC (3.6/06).  Season-to-date, CBS (7.1/12) is ahead of FOX (5.5/09), ABC (5.2/09) and NBC (4.4/07).

Top CBS programs of the week:  #5 THE MENTALIST (an average of 13.53m viewers), #9 SURVIVOR: REDEMPTION ISLAND (11.32m), #11 NCIS (R) (11.21m), #12 CSI: CRIME SCENE INVESTIGATION (10.84m), #13 60 MINUTES (10.74m), #14 THE BIG BANG THEORY (10.71m), #16 NCIS: LOS ANGELES (R) (10.29m), #17 BLUE BLOODS (10.06m), #20 AMAZING RACE 18 (9.20m), #21 CSI: NY (9.19m), #22 CRIMINAL MINDS (R) (9.11m), #23 ROYAL WEDDING: MODERN MAJESTY (S) (8.79m), #27 UNDERCOVER BOSS (8.37m), #29 THE MENTALIST TUESDAY SPECIAL (R) (S) (7.94m) and #30 MIKE & MOLLY (R) (7.86m).

CBS Weekly Highlights:

NCIS (R) was second in households (7.2/11) and viewers (11.21m).

SURVIVOR: REDEMPTION ISLAND was second in households (6.4/10), viewers (11.32m), adults 25-54 (4.3/11) and adults 18-49 (3.2/09).  Compared to last week, SURVIVOR: REDEMPTION ISLAND was up +2% in households (from 6.3/10), +3% in adults 18-49 (from 3.1/09), even in adults 25-54 and added +300,000 viewers (from 11.02m, +3%). 

THE BIG BANG THEORY was second in households (6.4/11), viewers (10.71m), adults 25-54 (4.3/12) and adults 18-49 (3.3/10). 

RULES OF ENGAGEMENT (4.8/07, 7.86m) was second in viewers, adults 25-54 (3.2/08) and adults 18-49 (2.3/07).

CSI: CRIME SCENE INVESTIGATION was first in viewers (10.84m) and second in households (6.8/10, -0.2 behind ABC).

THE MENTALIST was first in households (8.5/14), viewers (13.53m), adults 25-54 (3.6/09) and adults 18-49 (2.6/07).

— CBS was first in households (6.0/10), viewers (9.35m), adults 25-54 (2.5/07) and adults 18-49 (1.7/06) for the second consecutive Friday.  CBS posted its best Friday delivery in households and viewers since March 11, 2011, and its best in adults 25-54 and adults 18-49 since March 25, 2011. 

ROYAL WEDDING: MODERN MAJESTY (S) was first in households (5.8/11), viewers (8.79m), adults 25-54 (2.5/08) and adults 18-49 (1.8/07).  ROYAL WEDDING: MODERN MAJESTY posted the time period’s best delivery in both households and viewers since March 26, 2010, its best delivery in adults 25-54 since Jan. 21, 2011, and its best adults 18-49 delivery since March 25, 2011.  ROYAL WEDDING: MODERN MAJESTY was the night’s #1 program in adults 18-49, and tied with BLUE BLOODS as the night’s #1 program in adults 25-54.

CSI: NY was first in households (5.9/10), viewers (9.19m), adults 25-54 (2.4/07) and adults 18-49 (1.7/06). 

BLUE BLOODS was first in households (6.4/11), viewers (10.06m) and adults 25-54 (2.5/07); it was tied for first in adults 18-49 (1.6/05, with ABC).  Compared to the last first-run episode on April 8, 2011, BLUE BLOODS was up +4% in adults 25-54 (from 2.4/07) and even in adults 18-49. 

— On Sunday, CBS was first in households (5.4/09) and viewers (9.00m); the Network was tied for first in adults 25-54 (2.7/07, with both NBC and ABC).  CBS was first in viewers for the eighth consecutive week. 

60 MINUTES (7:00 PM-7:46 PM) was first in households (6.9/12) and viewers (10.74m); it was second in adults 25-54 (2.3/07) and tied for second in adults 18-49 (1.5/05, with FOX).  Note: Breaking news preempted the final 14 minutes of 60 MINUTES in the Pacific time zone. 

THE AMAZING RACE 18 was first in households (5.3/08), viewers (9.20m), adults 25-54 (3.5/08) and adults 18-49 (2.6/07).

Prime averages are based on the following hours of rated broadcasts in Week #32:

CBS – 21 3/4 hours
NBC – 21 3/4 hours
ABC – 21 3/4 hours
FOX – 16 hours

NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                    
Week #32 of 2010-11 Season (ending: 05/01/11)                                                                                           
                                                                                               
                        2010-11                                                          
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 5.3       9                     
NBC                3.6       6                     
ABC                5.5       9                     
FOX                4.8       8                     
                                                                                                           
VIEWERS                                                                                          
                        (000)                           
CBS                 8,431                          
NBC                5,850                          
ABC                8,662                          
FOX                8,069                          
                                                                                                                                   
A25-54

                        Rtg       Sh                   
CBS                 2.6       7                     
NBC                2.3       6                     
ABC                2.8       7                     
FOX                3.1       8                     
                                                                                                                                               
A18-49                                                                                               
                        Rtg       Sh                   
CBS                 1.9       5                     
NBC                2.0       6                     
ABC                2.2       6                     
FOX                2.7       8                     
                                                                                                           
                                                                                               
A18-34                                                                                               
                        Rtg       Sh                   
CBS                 1.2       4                     
NBC                1.6       5                     
ABC                1.5       5                     
FOX                2.2       7                     
                                                                                                                                               
NATIONAL NIELSEN SUMMARY – PRIMETIME                                                                                    
                                                                                               
SEASON-TO-DATE RATINGS REPORT (09/20/10-05/01/11)                                                                                           
                        2010-11                                                          
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 7.1       12                   
NBC                4.4       7                     
ABC                5.2       9                     
FOX                5.5       9                     
                                                                                                                                               
VIEWERS                                                                                          
                        (000)                           
CBS                 11,684                        
NBC                7,122                          
ABC                8,356                          
FOX                9,685                          
                                                                                                                       
A25-54           
Rtg       Sh                   
CBS                 3.9       10                   
NBC                2.8       7                     
ABC                3.0       8                     
FOX                3.9       10                   
                                                                                                                                               
A18-49                                                                                               
                        Rtg       Sh                   
CBS                 2.9       8                     
NBC                2.3       7                     
ABC                2.4       7                     
FOX                3.5       10                                           
                                                                                               
A18-34                                                                                               
                        Rtg       Sh                   
CBS                 1.9       6                     
NBC                1.9       6                     
ABC                1.9       6                     
FOX                3.0       10       

(source: CBS)