Week 26: Idol leads for Fox

By on Mar, 20 2012 with Comments 0

FOXAMERICAN IDOL was once again the most-watched program last week and, along with FOX’s Tuesday sitcoms, BOB’S BURGERS and a special encore of TOUCH, led the network to rank #1 for the third week in a row among Adults 18-49.   In addition, FOX dominated among Young Adults, ranking No. 1 on Tuesday, Wednesday, Thursday and Sunday last week.

Season to date, FOX is holding strong with a 3.3/9 in the core adult demographic and continues to rank as the No. 1 network among Adults 18-49 this season.

Excluding sports, this week FOX had:

  • 7 of the Top 20 programs among Adults 18-49: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 3), FAMILY GUY (No. 10 tie), NEW GIRL (No. 10 tie), THE SIMPSONS (No. 16), AMERICAN DAD (No. 20 tie) and TOUCH ENCORE (No. 20 tie).
  • 7 of the Top 20 programs among Adults 18-34: AMERICAN IDOL-Wed (No. 3), FAMILY GUY (No. 4), AMERICAN IDOL-Thurs (No. 5 tie), NEW GIRL (No. 5 tie), AMERICAN DAD (No. 9), THE SIMPSONS (No. 12) and BOB’S BURGERS (No. 15).
  • 10 of the Top 20 programs among Teens: FAMILY GUY (No. 1 tie), AMERICAN IDOL-Wed (No. 1 tie), AMERICAN IDOL-Thurs (No. 4), THE SIMPSONS (No. 5), BOB’S BURGERS (No. 6), AMERICAN DAD (No. 7), TOUCH ENCORE (No. 10), THE CLEVELAND SHOW (No. 13), NEW GIRL (No. 15) and RAISING HOPE (No. 19).
  • 3 of the Top 20 programs among Total Viewers: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 2) and TOUCH ENCORE (No. 19).

Nightly and Program Highlights

MONDAY

8:00-9:00     HOUSE (R): (Adults 18-49: 1.1/3, 3.6 Mil Total Viewers)

9:00-10:00   ALCATRAZ: (Adults 18-49: 1.6/4, 5.1 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 1.4/4, 4.3 Mil Total Viewers)

FOX ranked fourth on Monday among Adults 18-49 with an encore HOUSE and an original ALCATRAZ.

TUESDAY

8:00-8:30     RAISING HOPE: (A18‑49: 1.8/6, 4.3 Mil Total Viewers)

8:30-9:00     I HATE MY TEENAGE DAUGHTER: (A18‑49: 1.4/4, 3.6 Mil Total Viewers)

9:00-9:31     NEW GIRL: (A18‑49: 2.8/8, 5.7 Mil Total Viewers)

9:31-10:00   BREAKING IN: (A18‑49: 1.5/4, 3.4 Mil Total Viewers)

8:00-10:00   FOX PRIME: (A18‑49: 1.9/5, 4.3 Mil Total Viewers)

FOX won Tuesday night among Adults 18-49, Adults 18-34 and Teens.

At 8pm RAISING HOPE posted 1.8/6 and was the second-highest rated program of the night in Adults 18-34 and Teens (both behind NEW GIRL).  In addition, RAISING HOPE won the 8pm half hour among Adults 18-34 and Teens.

I HATE MY TEENAGE DAUGHTER followed with a 1.4/4 and ranked #2 in 8:30pm half hour among Adults 18-34 (tie).

At 9pm, NEW GIRL posted a 2.8/8 and was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens. NEW GIRL won the 9pm half hour in Adults 18-49, Adults 18-34 and Teens.

BREAKING IN closed the night with a 1.5/4 and won the 9:30p half hour in Adults 18-34.

WEDNESDAY

8:00-10:00   AMERICAN IDOL: (Adults 18-49: 5.4/16, 18.4 Mil Total Viewers)

FOX scored a victory on Wednesday night with Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.  FOX beat its nearest competitor for the night by +86% in Adults 18-49 (5.4 vs. 2.9 for CBS), +112% in Adults 18-34 (3.6 vs. ABC’s 1.7) and +64% in Total Viewers (18.4 vs. 11.2 Mil for CBS).  FOX has now won nine Wednesdays in a row among Adults 18-49 and Total Viewers.

AMERICAN IDOL outperformed this Monday’s telecast of The Voice in Adults 18-49 (+4%, 5.4 vs. 5.2) and in Total Viewers (+27%, 18.4 vs. 14.5 Mil.)  In fact, AMERICAN IDOL’s 18.4 Mil Total Viewers was higher than any Monday episode of The Voice.

AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 25-54 and Teens and outperformed the #2 programs of the night by +20% in Adults 18-49 (5.4 vs. 4.5 for Modern Family) and +57% in Total Viewers (18.4 vs. 11.7 Mil for CSI).

THURSDAY

8:00-9:00     AMERICAN IDOL: (Adults 18-49: 4.6/14, 16.0 Mil Total Viewers)

9:00-10:00   TOUCH (RS): (Adults 18-49: 2.2/6, 8.6 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 3.4/10, 12.3 Mil Total Viewers)

FOX also won Thursday night among Adults 18-49, Total Viewers, Adults 18-34 and Teens. FOX beat its nearest competitor for the night by +42% in Adults 18-49 (3.4 vs. 2.4 for ABC) and +35% in Total Viewers (12.3 vs. 9.1 Mil for ABC).  FOX has now ranked #1 nine Thursdays in a row among Adults 18-49.

Thursday’s AMERICAN IDOL showed stronger week to week retention (94%) in Adults 18-49 than the same Thursday nights last year (85%, 3/17/11 vs. 3/10/11).

AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers and Teens.  AMERICAN IDOL outperformed the #2 programs of the night by +53% in Adults 18-49 (4.6 vs. 3.0 for Grey’s Anatomy) and +51% in Total Viewers (16.0 vs. 10.6 Mil for Missing).

AMERICAN IDOL won its 8pm hour in Adults 18-49, Adults 18-34, Teens and Total Viewers and outperformed its nearest competitors in the hour by +119% in Adults 18-49 (4.6 vs. 2.1 for ABC and NBC) and +51% in Total Viewers (16.0 vs. 10.6 Mil for Missing.)

At 9pm an encore of the TOUCH preview episode posted a 2.2/6 among Adults 18-49 and ranked #2 in the hour in Adults 18-49 and #1 in Teens.

FRIDAY

8:00-9:00        KITCHEN NIGHTMARES (R): (Adults 18-49: 1.1/4, 2.6 Mil Total Viewers)

9:00-10:00      KITCHEN NIGHTMARES (RS): (Adults 18-49: 1.1/3, 2.6 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 1.1/4, 2.6 Mil Total Viewers)

With back to back encores of KITCHEN NIGHTMARES, FOX ranked third on Friday among Adults 18-49.

SATURDAY

8:00-10:00   Q’VIVA: THE CHOSEN: (Adults 18-49: 0.4/1, 1.4 Mil Total Viewers)

FOX ranked fourth on Saturday night with an original Q’VIVA.

SUNDAY

7:00-7:30     THE SIMPSONS (R): (A18‑49: 1.0/3, 2.5 Mil Total Viewers)

7:30-7:59     THE CLEVELAND SHOW: (A18‑49: 1.5/5, 3.2 Mil Total Viewers)

7:59-8:30     THE SIMPSONS: (A18‑49: 2.4/7, 5.2 Mil Total Viewers)

8:30-9:00     BOB’S BURGERS: (A18‑49: 2.1/5, 4.4 Mil Total Viewers)

9:00-9:30     FAMILY GUY: (A18‑49: 2.8/7, 5.6 Mil Total Viewers)

9:30-10:00   AMERICAN DAD: (A18‑49: 2.2/5, 4.6 Mil Total Viewers)

7:00-10:00   FOX PRIME: (A18‑49: 2.0/6, 4.3 Mil Total Viewers)

FOX won Sunday night among Adults 18-34 and Teens and ranked third among Adults 18-49.

At 7pm an encore THE SIMPSONS posted a 1.0/3 among Adults 18-49 followed by an original THE CLEVELAND SHOW, which delivered a 1.5/5.  THE CLEVELAND SHOW ranked #2 in its half hour in Adults 18-49 (tie), Adults 18-34 and #1 in Teens.

At 8pm THE SIMPSONS posted a 2.4/7, up +4% from last week and won the 8pm half hour in Adults 18-34 and Teens.

At 8:30pm BOB’S BURGERS delivered a 2.1/5, up +11% from its season premiere last week (3/11/12, P, 1.9/5).  BOB’S BURGERS ranked #2 in the half hour in Adults 18-34 and #1 in Teens.

FAMILY GUY posted a 2.8/7, the same as last week, and was the #1 program of the night in Adults 18-34 and Teens.  FAMILY GUY also ranked #1 in its half hour in Adults 18-49 (tie), Adults 18-34 and Teens.

AMERICAN DAD closed the night with a 2.2/5, the same as last week, and ranked #2 in its half hour among Adults 18-49 and #1 in Adults 18-34 and Teens.

MARCH 12 – 18, 2012

TOTAL PRIMETIME

ADULTS 18‑49           ADULTS 18‑34           VIEWERS (Mil)

FOX    2.2/6                FOX    1.7/6                FOX    6.6

ABC    2.0/6                ABC    1.5/5                ABC    6.8

CBS    2.2/6                CBS    1.4/5                CBS    8.1

NBC    1.6/5                NBC    1.2/4                NBC    5.5

(Source: Fox)

Filed Under TV/Cable News

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About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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