Week 2: TeleFutura's novela, 'El Utimo Matrimonio Feliz' strong

0

In week 2 of the 2011/2012 Season, TeleFutura attracted 451,000 Total Viewers 2+, 260,000 Adults 18-49 and 120,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).


 Versus week 1 of the 2011/2012 Season, TeleFutura produced double-digit audience increases among key demographics that included Total Viewers 2+ (451,000 vs. 403,000; +12%), Adults 18-49 (260,000 vs. 237,000; +10%) and Adults 18-34 (120,000 vs. 99,000; +21%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm).

 TeleFutura’s weeknight novela, “El Utimo Matrimonio Feliz” drew in 344,000 Total Viewers 2+, 195,000 Adults 18-49 and 76,000 Adults 18-34.  The  9pm novela recorded its 2nd highest weekly performance since its premiere (08/08/11) among Total Viewers 2+ and Adults 18-34.

 With a total of 6 telecasts, TeleFutura’s 10pm novela “Correo de Inocentes” generated 469,000 Total Viewers 2+, 272,000 Adults 18-49 and 110,000 Adults 18-34.  In comparison to the first 6 airings of “Reto de Mujer” in the time period, “Correo de Inocentes” is pacing ahead by double-digit margins among Total Viewers 2+ (469,000 vs. 326,000; +44%), Adults 18-49 (272,000 vs. 232,000; +17%) and Adults 18-34 (110,000 vs. 100,000; +10%).  

(Source: Univision – The Nielsen Company, NPM (09/26/2011-10/02/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. TF “Correo de Inocentes” 10pm-11pm 6 telecasts (09/22/11-09/30/11) vs. Prior 10pm-11pm novela “Reto de Mujer” 6 telecasts (08/15/11-08/22/11), Live+SD)