We all have ears. Why do so few brands have voices?

By on Jun, 23 2014 with Comments 0

Bob McCurdyThis past week I conducted three webinars for the RAB that dealt with the results of a Sonic Brand study, the fact that it was conducted a few years back is immaterial as the topic and findings remain timeless and relevant. While much was written about this study when it was conducted, it’s worth revisiting the results and implications again, as the more adroitly Radio salespeople can explain the role our ears play in what we purchase, the more revenue they’ll generate. 

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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