Warner Music Group OK’s Pandora Deal

By on Sep, 15 2016 with Comments 0

WarnerMusicGroupPandora now has a deal with the third of the world’s “Big Three” music companies.

The streaming music company has landed a direct licensing agreement for recorded music with Warner Music Group. This agreement, which applies only to the U.S., enables both Pandora Media and WMG to “support artists and satisfy the full range of music listening experiences for consumers,” Pandora said in a statement.

“Warner has been a tremendous partner to Pandora, and we’re thrilled to expand the relationship in a way that truly supports both of our businesses and the artists we serve,” said Tim Westergren, Pandora’s founder/CEO. “With this agreement, we’re on a path to launch the world’s most personal and complete music experience that our listeners will love.”

Ron Wilcox, WMG’s Exec. Counsel for Business Affairs/Strategic and Digital Initiatives, added, “Pandora has built a huge audience with a compelling product, and we’re looking forward to new and enhanced subscription services for music fans and improved monetization for our artists.”

Pandora on Sept. 13 announced the signing of direct licensing agreements for recorded music with Merlin Network, Sony Music and Universal Music Group, along with The Orchard and over 30 other independent labels and distributors. As is the case with the WMG agreement, these licensing deals are for the U.S. only.

 

About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

Comments are closed.