Voltair: It Still Works, Even On eCBET

By on Sep, 1 2016 with Comments 0

TelosLogoVoltair still works – even on enhanced Critical Band Encoding Technology (eCBET).

That’s the promotional message sent to radio engineering and industry professionals by The Telos Alliance on Tuesday, which says the Voltair Watermark Monitor and Processor’s abilities are proven “by dozens of stations who conducted toggle-testing and reported their results.”

At the same time, Nielsen is still not supporting Voltair but hasn’t stopped radio stations from using the PPM-boosting technology.


RBR + TVBR OBSERVATION (full text below, for subscribers): Geoff Steadman is a genius. Why? Because Voltair, as awful as it is, has been a money maker solely because Nielsen’s PPM technology is abysmal, outdated and ineffective.



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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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