VOD Use Rising Globally
Digital video-on-demand use is rising worldwide. A recent Nielsen report showed 65% of Internet users watched some form of VOD.
According to “Online Video Forecasts,” from ZenithOptimedia, daily time spent with video on mobile devices will overtake time spent with that activity on computers and other non-mobile devices in 2016, at 30.4 minutes and 27.3 minutes, respectively. Overall, the firm estimated there would be 695.5 million monthly digital video viewers worldwide this year, and that this number would increase to 732.4 million by the end of 2017.
YouTube still dominates in nearly every market worldwide except China, where it is blocked by
the government. According to GlobalWebIndex, at least three-quarters of internet users in every region worldwide used YouTube in the month leading up to Q3 2015 polling, with this share rising to 93% in Latin America.
However the rise of digital video viewing has not yet translated into widespread adoption of paid video platforms.
According to Nielsen’s survey, 26% of internet users worldwide who paid to access TV or video were paying for a VOD service in September 2015. In general, respondents were still far more likely to pay to watch cable TV. North America was an exception, as the share of paid VOD users (35%) surpassed that of cable TV customers (31%).