Univision Radio has made a trade at two of its Fresno-area FMs, putting some love onto a better metro signal.
KRDA-FM 92.1, a Class B licensed to Clovis, Calif., is now the home of Spanish Adult Contemporary “92.1 Amor.” The format features ballads from some of the regional Mexican genre’s biggest icons, including Juan Gabriel, Marco Antonio Solis and Vicente Fernandez.
KRDA enjoys a full city-grade signal over Fresno and nearby Madera, Calif.
The change shifts KOND-FM 107.5, a Hanford, Calif.-based Class B, to regional Mexican as “107.5 La Jefa,” completing the signal swap between the two formats. KOND has a lesser signal over the Fresno metro, and is primarily a Visalia-Tulare-Hanford, Calif. market station.
In a statement, the move was explained by Univision Fresno VP/GM Steve Stuck.
“With KOND’s higher spectrum, the swapping of KRDA and KOND on the radio dial allows us to provide the popular Regional Mexican format to a broader reach of listeners, especially in the southern portion of the Fresno DMA,” Stuck said. “These latest changes provide our listeners with the music they enjoy to hear.”
The move also allows KLLE-FM, which shifted in May 2016 from Spanish pop “La Kalle” to a corridos-and-banda intensive regional Mexican format as “ZONAMX 107.9,” to grow. KLLE’s Class B1 facility is high above Fresno, giving it coverage in the Sierra Foothills down to the metro.