Univision Radio debuts “El Bueno, La Mala, y El Feo”

By on Dec, 3 2013 with Comments 0

Univision Communications, Inc.It’s the morning show replacement for Eddie “Piolin” Sotelo: Translated, “The Good, the Bad, and the Ugly,” is a music- intensive Regional Mexican radio show with a blend of humor, social sarcasm, and interviews. The show, hosted by the trio of Raul Molinar “El Bueno,” Sylvia del Valle “La Mala” and Andres Maldonado “El Feo,” premiered 12/2 in Los Angeles (the flagship is KSCA), Houston, San Antonio, El Paso and McAllen, TX.

“As our audiences’ preferences continue to evolve, we need to find new and creative ways to entertain and engage them,” said Evan Harrison, executive vice president, Content and Entertainment, Univision Radio. “El Bueno, La Mala, y el Feo is the answer — this incredibly dynamic team will really resonate with regional Mexican music lovers who also enjoy real people they can relate to.”

Raul Molinar “El Bueno,” was most recently on Univision Radio’s KLNO Dallas. Sylvia del Valle “La Mala,” was “La Bronca” on SBS’s KLAX-FM LA. Andres “El Feo” Maldonado was on KSCA.

The premiere list for “El Bueno, La Mala, y El Feo”:

Los Angeles, KSCA 101.9 from 6 a.m. to 10 a.m. PT

Houston, KLTN 102.9 from 11 a.m. to 3 p.m. CT

San Antonio, KROM 92.9 from 11 a.m. to 3 p.m. CT

El Paso, KBNA 97.5 from 11 a.m. to 3 p.m. CT

McAllen, KGBT 98.5 from 11 a.m. to 3 p.m. CT.

The show will soon expand to Chicago, Dallas, San Francisco, San Diego, Phoenix, Fresno, Las Vegas, Austin and Albuquerque.

In July, Univision says it pulled Sotelo’s program from its schedule over allegations of sexual harassment, which Sotelo has denied. Sotelo now hosts a morning program on SiriusXM. Some say he was heading there anyway and Univision found out about it.

Since then, Univision filled the morning hours at KSCA with Regional Mexican tunes. Other Univision stations and affiliates in general had to find a replacement host such as LBI’s Don Cheto or play music as well.

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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