Univision Q4 Radio Ad Revenue Declines

By on Feb, 23 2016 with Comments 0

Univision Communications, Inc.Total revenue for Univision rose 1.1% in the fourth quarter of 2015, to $735.9 million compared to $727.7 million for the same period a year ago. Take away political/advocacy advertising revenue and content licensing revenue, Q4 revenue increased 3.6% to $708.6 million.

Radio was a darker picture however. Total radio revenue dropped 12.2% to $72.1 million compared to $82.1 million for the same period in 2014. Excluding political/advocacy advertising revenue, radio revenue decreased 9.1% to $69.3 million from $76.2 million in the quarter.

Radio advertising revenue also dropped — 8.7% to $68.4 million from $74.9 million; the company attributed the drop to advertising market declines. Removing political/advocacy advertising revenue, Q4 advertising revenue declined 4.9% to $65.6 million from $69.0 million.

Total revenue for Univision’s Media Networks segment fared better, increasing 2.8% to $663.8 million compared to $645.6 million in 2014. Minus political/advocacy advertising revenue and content licensing revenue, revenue for the segment rose 5.2% to $639.3 million from $607.8 million.

Univision Communications Inc. President/CEO Randy Falco said the company remains focused on delivering a Univision branded experience to our audience across our multiple platforms, including our strengthened cable portfolio and new direct-to-consumer offerings such as Univision NOW.” Looking ahead, Univision remains fixed on enhancing its distribution platform to “inform, entertain and empower a young, dynamic multicultural community that has increasing political and economic influence.”

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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