Univision Unveils Multiplatform Noon Newscast

By on Sep, 12 2016 with Comments 0

Univision Communications, Inc.The nation’s first network newscast “conceived, designed and produced for live simulcast on digital/social platforms plus broadcast television” will debut at Noon Eastern/11am Central today.

If you don’t understand Spanish, you may not get the full story.

Univision is launching Noticiero Univision Edición Digital – a weekday newscast targeting Spanish-speaking Hispanics that will be the only national newscast at noon in the U.S.

While Univision stations will certainly be a draw for viewers, it is the 30-minute newscast’s presence on Univision.com, Facebook Live, YouTube and Periscope that Univision Communications believes will be key to its ultimate success.

In a company statement released Sept. 9, Univision says the “one-of-a-kind digital edition” of Univision’s flagship network newscast “will fill the noon news gap for Spanish speakers across the nation while catering to millions of Hispanic digital natives and adopters who increasingly prefer to get their information through diverse platforms.”

Chilean journalist Javier Olivares, most recently with Telemundo O&O WSCV-51 in Miami, is teaming up with Aqui y Ahora correspondent Carolina Sarassa to share anchor duties for Univision’s lunchtime newscast.

“This new show totally breaks the mold of traditional newscasts in its scope, reach, content, production, style, and even schedule,” Patsy Loris, EVP and Executive News Director of Univision News, said. “‘Edición Digital’ will fill a need in the Latino audience and will also be another important piece of ‘Destino 2016,’ Univision’s comprehensive election coverage, as we enter the final weeks in the race for the White House.”

About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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