Twitter: Agency deals highlight ongoing business traction

By on May, 27 2014 with Comments 0

Brian WieserThe Wall Street Journal is reporting that Twitter and Omnicom have announced an agreement worth a reported $230mm over the next two years. Our view is that the news reflects positive business momentum for Twitter and the fact that Twitter can sustain its revenue growth independently of growth in numbers of users given the Twitter’s uniqueness as a communications medium for marketers.

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