TV’s Future May Depend on ATSC 3.0 Transition
By Gregg Skall
With new generations of viewers increasingly moving to personal devices for news and video entertainment, many broadcasters see an urgent need for a broadcast standard capable of reaching those devices. To hit that target, and other new media opportunities, One Media, a joint venture of Sinclair Broadcasting Group and Coherent Logix, is advocating an ATSC 3.0 standard. Last week in part one of this series, Womble Carlyle Sandridge & Rice attorney Gregg Skall wrote the goal is to have an ATSC 3.0 standard adopted in time for the repack following the incentive auction.
Here, Skall (GSkall@wcsr.com) discusses the benefits and conversion costs of ATSC 3.0.