TV owns political in 2014, radio in the game

By on Nov, 4 2014 with Comments 0

Political AdvertisingA report from STRATA says that programmatic buying has a firm grip on political placements, and that most of the cash is still going to television. Online is definitely in the mix, and radio is a key supplemental venue.

STRATA gathered its statistics from agencies that handle political clients.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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