Gray, SBGI Tumble On Poor Political Visibility

By on Sep, 20 2016 with Comments 0

By Adam R Jacobson

With just weeks to go in the 2016 U.S. presidential campaign, it’s still unclear as to which candidate holds the advantage, and if Hillary Clinton or Donald Trump will be moving into the White House come January 2017.

What is clear is the fact that ad spending – or the lack thereof – from the Trump campaign has already resulted in harrowing setbacks for some of the nation’s top broadcast television companies.

A rough-and-tumble Tuesday started with the announcement by Sinclair Broadcast Group that it now anticipates $46 million in political spending during Q3 2016, up 28% from the same period a year ago.

While the growth may sound good, it’s not. Far from it.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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