Donald J. Trump has invested exactly zero dollars in television advertising for the 2016 presidential campaign.
That’s according to an analysis by eMarketer that shows even Green Party candidate Jill Stein and Libertarian Party candidate Gary Johnson as having invested in at least some TV ads tied to the November election.
In contract, Democratic Party candidate Hillary Rodham Clinton has spent some $52 million on political TV ads.
“Perhaps Trump is simply relying on the constant influx of free media he is getting,” eMarketer opines.
That’s not to say ads supporting Mr. Trump haven’t appeared on TV.
Ads in support of the Republican Party presidential candidate have come from Super PACs supporting Trump, rather than the campaign itself.
Citing Advertising Age and Kantar Media’s Campaign Media Analysis Group, eMarketer found that Trump, pro-Trump PACs and advocacy groups booked $18.3 million worth of broadcast TV ads, while $8.3 million was spent on cable TV ads, $1.7 million was spent on radio ads, and $1.7 million was spent on satellite TV ads, according to Advertising Age and Kantar Media’s Campaign Media Analysis Group (CMAG).
On most of these media, spending in support of Trump is only about 5% of the total for all presidential campaigns.
Clinton, pro-Clinton PACs and advocacy groups have spent $173.8 million on broadcast TV ads, $46.3 million on cable TV ads, $11.1 million on radio ads and $6.2 million on satellite TV ads.