Traditional broadcast use still dominant

By on Dec, 3 2014 with Comments 0

Nielsen1The times are most certainly changing, but when push comes to shove, most people still get their entertainment the old fashioned way – from linear television and radio, according to the latest Nielsen usage survey. But the broadcast share is slipping.

Daily time spent with live TV during Q3 2014 was 4:32, far and away the dominant medium. AM/FM radio was an easy second at 2:44.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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