Too many online ads being viewed by bots

By on May, 27 2014 with Comments 0

Ad botBoth the Financial Times and the Wall Street Journal have drawn attention over the Memorial Day weekend on advertisers paying for online ads that have not been viewed by real people, but were simply given credit for the click or view by a bot.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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