TNS: Streaming video on the rise, fueling new viewing habits

By on Jul, 24 2014 with Comments 0

TNS_logo_pantoneWith an array of online options for viewing media — not to mention the increasing amount of original content created for online audiences — video streaming services have become a disruptive influence on the traditional television business, this according to global research consultancy TNS. While consumer’s preference is still television, TV sets alone are no longer enough to satisfy the appetite for content, driving the growth of online media and video streaming services.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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