TidalTV, an online and iPTV video advertising, optimization, and yield management solutions provider, has raised more than $30 million in financing led by New Enterprise Associates (NEA), with participation from existing investors Comcast Interactive Capital and Valhalla Partners. TidalTV specializes in video ad targeting and monetization technologies. Ashley Stewart, TidalTV spokesperson, tells RBR-TVBR some of TidalTV’s advertiser partners include Amtrak, A&E, Macy’s, Southwest and a number of leading CPG brands. They also partner with agencies including Mediacom, Media Contacts and GroupM.
The new funding will support expansion of TidalTV’s technology into new global markets throughout 2011 and the deployment of its proprietary ad decisioning solutions into new multi-screen apps for advertisers, media agencies and publishers.
TidalTV launched as a technology platform in late 2007 and has grown to be a global player in the online video and advanced TV industries through its one-to-one ad decisioning technology. The company is headquartered in London. Scott Ferber is Chairman & CEO.
