The most valuable brands of 2014: How Google overtook Apple
Tipping Point author Malcolm Gladwell once described Steve Jobs’ perfectionism not as an inventor but a tweaker. “His gift lay in taking what was in front of him—the tablet with stylus—and ruthlessly refining it.” Jobs would be infamous for perfecting his iPhones and iPads and launching them to success. Years hence, the same perfectionism disease may be pulling Apple back. Last year, Google overtook Apple as the number one most valuable brand after holding the top post for three consecutive years. Our latest infographic below gives a quick review on the top 10 brands in 2014 by BrandZ (the same source used by Forbes). But let’s go beyond the list.