Smart appliances have been available for many years without making much impact on the $74 billion worldwide laundry and refrigeration market. But, research from Futuresource Consulting indicates that this may be about to change.
Given all of the excitement about the Amazon Echo and its purported effect on Nielsen Audio’s Portable People Meter-based ratings in the Tampa-St. Petersburg market, perhaps it is a good time to digest the reality that the “internet of things” is set to invade many a household. What could this mean for other PPM panelists and the AM and FM stations they may consume via a connected appliance?
