The CW finishes with 3%- 4% increases
The CW has completed its upfront negotiations for the most part, scoring dollar volume on par with or slightly down from the $400 million or so it brought in last year, according to an AdAge story. The network, jointly owned by CBS and Time Warner, notched price increases between 3% and 4%, also below the 5% to 6% range it secured in last summer’s negotiations, according to the story. The CW is the latest to finish up its deal-making for the fall season. Fox is the last one left for broadcast.