The CW, Clear Channel sign iHeartRadio deal
The CW Network will now be the exclusive TV home of the iHeartRadio Music Festival, iHeartRadio’s Holiday Jingle Ball and the iHeartRadio Ultimate Pool Party in this three-year partnership. The CW will also be the exclusive broadcast home of album release parties and other concert specials. The agreement gives the CW exclusive streaming rights to the television specials on CWTV.com following the broadcasts.
The deal begins with The CW’s broadcast of the iHeartRadio Ultimate Pool Party in July, was announced today by Mark Pedowitz, President, The CW, and John Sykes, President of Clear Channel Entertainment Enterprises.
“The CW is synonymous with what’s now and what’s next, and that includes music,” said Pedowitz. “We have always been known for using the hottest, most of-the-moment music, both on our shows and in our marketing campaigns. Partnering with Clear Channel to present the biggest concert events of the year for our viewers is a natural fit for us, and also gives us more original event programming throughout the year.”
“This is an ideal opportunity to take the original content that we create at Clear Channel to new platforms and audiences,” said Sykes. “We chose The CW as our partner because we share the same powerful connection to a highly influential young demographic.”
The CW will broadcast: The iHeartRadio Ultimate Pool Party, Monday, July 15, 8-10 pm ET/PT. The iHeartRadio Ultimate Pool party is a two-day musical weekend event at the Fontainebleau Miami Beach, June 28-29, 2013, as part of the Fontainebleau’s BleauLive concert series, and will feature performances by popular recording artists Pitbull, Ke$ha, Afrojack, Icona Pop and Krewella.
The iHeartRadio Music Festival returns to MGM Grand in Las Vegas on September 20 and 21, 2013. Artist lineup and a broadcast date will be announced in July.