The case for media procurement

By on May, 19 2014 with Comments 0

Bill DugganThe ANA Advertising Financial Management Conference just wrapped up. There were 600+ attendees and many of those were client-side marketing procurement professionals.  Procurement has traditionally handled areas including contracts, RFIs/RFPs, agency evaluations, scope of work development, and supplier diversity.  Agency compensation has long been a priority of marketing procurement; production has more recently become a focus.

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About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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