Here’s The Newest Family Member Of Livewire Partners

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sasThe Telos Alliance, the parent company to Telos, Omnia, Axia, 25-Seven, Linear Acoustic and Minnetonka, has welcome its newest Livewire partner: privately held Sierra Automated Systems.


SAS manufactures a complete product range of digital audio network routing, mixing, console control, and integrated intercom and talkback systems.

SAS’s full support of the Livewire protocol allows its users to send and receive audio with stream advertising, control, and program associated data throughout its entire audio network.

Sierra Automated Systems was founded 29 years ago by Ed Fritz and Al Salci, in Burbank, Calif. The company’s product line ranges from digital audio network routing, mixing, and console control to integrated intercom and talkback systems. The company’s equipment is in use by broadcasters and networks, in major, medium, and small markets.

“In keeping with our philosophy of providing total system solutions, we wanted to add Livewire to our lineup to work with the numerous Livewire devices that are out there,” says Salci, SAS’s co-founder and VP. “We think things are going to eventually morph into one common standard, and that is AES67, which of course Telos Alliance initiated and spearheaded. We are excited to become a Livewire partner.”

The Telos Alliance is the inventor of AoIP for broadcast, informing much of the early work on the AES67 standard. The technology in all Axia products is Livewire, an AoIP protocol that enables high-reliability, low-delay uncompressed digital audio over Ethernet, including audio, logic, control, and program associated data (PAD). Axia and the Telos Alliance are committed proponents of AoIP interoperability—first as charter, supporting members of the X192 Working Group that defined AES67, and now as founding members of the Media Networking Alliance, a group of prominent equipment manufacturers formed to actively promote the adoption and implementation of the AES67 standard.


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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.