Swipe app is apropos for radio
According to TechCrunch, the service is freely available on iTunes.
When a consumer uses it for the first time, it asks where the person is and then taps into a database containing some 50,000 AM and FM radio stations and offers a selection of the most popular.
The consumer can pick stations and bookmark favorites, using simple screen swipes to get to the desired station.
They can be stored and flipped through, listed, stripped of station announcements and posting a station’s Twitter account.
For a fee, the app goes a bit further, removing ads, allowing stations to be sorted by genre or any other consumer-chosen criteria, and offering customize backgrounds – such as using different color schemes for different types of stations.
According to TechCrunch, the service keeps it simple – it is designed for ease of use, avoiding clutter with too many bells and whistles or by providing too many station to sort through.
RBR-TVBR observation: Hey, anything that puts radio front and center, especially in the intensely competitive digital audio area, sounds great to us!