Strong viewership for Democrats

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This week it’s the Republicans turn in the Twin Cities, but let’s look at the ratings results from Nielsen for all four days of last week’s Democratic National Convention in Denver. Day four of the Democratic National Convention on Thursday August 28, 2008 featured the acceptance speech by Presidential nominee Sen. Barack Obama (D-IL) and a celebration featuring a number of entertainers – and, of course, the week’s highest ratings.


2008 Democratic National Convention

Sum of Networks Live + Same Day

Day 1-Aug 25, 2008

Day 2-Aug 26,2008

Day 3-Aug 27, 2008

Day 4Aug 28, 2008

Rating

Number in

Thousands

Rating

Number in

Thousands

Rating

Number in

Thousands

Rating

Number in

Thousands

All Households

15.1

17,112

17.8

20,066

16.4

18,481

24.5

27,716

Persons 2+

7.8

22,297

9.0

25,974

8.4

24,029

13.4

38,379

Persons 12-17

1.7

417

1.9

439

1.9

440

4.5

1,132

Persons 18-34

4.6

3,156

4.7

3,110

4.7

3,131

9.9

6,689

Persons 18-49

5.9

7,678

6.6

8,646

6.2

8,153

12.2

16,025

Persons 55+

16.6

10,080

20.0

13,829

18.1

12,509

23.7

16,507

African American P2+ *

12.0

4,316

12.7

4,592

12.2

4,413

21.0

7,542

Hispanic P2+ *

2.6

1,084

3.2

1,350

2.7

1,159

12.5

5,209

White P2+ *

7.6

16,582

9.0

19,622

8.4

18,125

12.4

26,953

2004 Democratic National Convention Viewing – Live Only

Day 1-July 26 2004

6-Networks

Day 2July 27,2004

3 -Networks

Day 3July 28,2004

6-Networks

Day 4-July 29, 2004

6-Networks

Persons 2+

6.7

18,487

2.2

5,859

6.6

17,986

8.9

24,434

2008 Networks Included:

Days 1, 2, 3 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One

Day 4 – ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One, Univision, Telemundo

 

2004 Networks Included:

Days 1, 3, 4 – ABC, CBS, NBC, CNN, FOX News, MSNBC

Day 2 – CNN, FOX News, MSNBC.  ABC, CBS, NBC regularly scheduled programs.
 
Source:  The Nielsen Company