Insurance Category Remains Hot For Cable Nets

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GEICO and Liberty Mutual Insurance continue to enjoy the most impressions, by number of spots, on the cable TV networks measured by Media Monitors during the week ending Oct. 16, 2016.


Insurance is a hot category, and Allstate repeated at No. 3, while Progressive remains at No. 10.

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Meanwhile, Subway is actively seeking consumers as it soars from No. 87 last week to enter the top 10.

Also new to the Spot 10 is Xfinity’s internet/phone/TV triple play campaign.