FCC Slams The Brakes On Forward Auction

By on Aug, 30 2016 with Comments 0

 

FCCThe FCC’s Forward Auction cannot go forward any further.

Despite the shift to three hour-long daily bidding sessions on August 23 and Monday’s doubling of the increment percentage used to set new clock prices for each round of bidding, Stage 1 of the spectrum auction was put to a halt after Round 27.

With intra-day bidding activity down significantly from the previous two days, Stage 1 ends with $23.11 million in total bids. Once bidding credits and discounts are factored in, the Forward Auction’s total will stand at a paltry $22.45 billion.

That’s $65.85 billion less than what the FCC had hoped for. 

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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