In a Thursday morning conference call hosted by Emmis Chairman/CEO Jeff Smulyan to discuss his company’s third quarter 2017 results, it was noted that — to little surprise — political dollars didn’t come in where Emmis hoped they would.
But the “real” challenge for the company involves Los Angeles, where its KPWR-FM “Power 106” is “due for a bounce-back” as it deals with a tough competitive challenge from iHeart’s crosstown KRRL-FM “Real 92.3.”
RBR + TVBR OBSERVATION: We know the Los Angeles radio market very well, and we believe that hip-hop is poised for a big year. This will help Emmis, as Power 106 is a heritage radio station that enjoys coalition listening from Asians, Blacks, Hispanics and Anglo audiences. We look forward to seeing a strong fiscal 2018 from the station as it battles strongly against “Real 92.3” while riding a resurgence in hip-hop’s popularity.