Sirius XM: ‘Two-Way Connectivity’ Coming To Cars

By on Sep, 16 2016 with Comments 0

Sirius XMGet ready for two-way connectivity in the “connected car,” Sirius XM subscribers.

Speaking yesterday (Sept. 15) at the Bank of America/Merrill Lynch 2016 Media, Communications & Entertainment Conference, Sirius CEO James Meyer called the “connected car” an opportunity for the satellite radio company, noting that it will “build capabilities into the vehicles” including two-way connectivity.

He says such interactive possibilities are “going to have a profound effect both on our product and on the way we manage our subscriber lifecycles.”

That was just one of the key candid comments Meyer shared when queried by Bank of America/Merrill Lynch media analyst Jessica Reif Cohen.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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