Simulcasting: The Future of Metrics for the Radio Industry

By on Nov, 26 2014 with Comments 2

Bill-FreundAccording to Bill Freund, a growing number of radio operators are in favor of adding over-air, mobile and digital station listening together as a single line of listenership results. He discusses why this is a good idea and how it can be used to grow ad sales.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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